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FLEXP is a case study that entices users to track their workouts in order to earn rewards both in-app and in real life. Our research determined individuals often lack accountability when it comes to their health and wellness and desire a refreshing idea in achieving milestones. This collaboration was based on users’ needs for accountability and motivation.
With the intention of finding what would benefit those with insufficient with time, we wanted to assess how an individual can stay motivated when performing strenuous activity. Moving forward, we established three objectives.
With objectives in place, we produced qualitative data through interviews and google surveys to gain insight on underlying issues regarding time and motivation. Below demonstrates the key insights from our data:
We discovered that a lot of people despise complacency but often face obstacles blocking them from goals. It's essential to create methods that continuously inspire users to pursue their goals while adeptly managing their time. The persona we created focuses on an individual lacking time. We wanted this app design to relate to individuals who work long hours, crave routine and want to take control of their health.
After running the surveys and interviews I started brainstorming ideas to what features we wanted our app design to have. The three categories created social integrations, motivations and tracking/rewards. Utilizing a feature prioritization matrix eliminated efforts toward ambitious features with high complexity and integrate those with high impact.
Since our app was designed for fitness, we thought it best to include multiple inputs and decisions. We had to consider the possibility of connectivity with smart devices as well to track workouts.
Importing user workouts and data, leaderboards, an avatar and rewards system are the key frames the design focuses on. With all ideas in place I moved toward creating a tangible yet realistic design.
By creating tasks we could determine any means of improvement to further improve user experience on our app.
Through testing the lo-fi prototype we discovered ways to increase efficiency. Surprising, excessively minimal interfaces could provide issues with navigation.
Key changes to the prototypes prioritized navigation, the rewards system and social implementations. We predict that a social integration of a friend and leaderboard system would allow people to connect and share their progress with others.
The design of the app features easy to reach navigational points that allow users to find their destination efficiently. Selected pages could only be accessed from certain screens to eliminate an overwhelming amount of information and excessive branching out points. With the amount of content we have to display on the app, it would have been a nightmare condensing all access points from just the dashboard.
The concept of an app to reward individuals to stay motivated is a genuine gesture towards those lacking time and inspiration. However truth be told, without smart watch or third-party app integrations it is difficult to prove integrity. The avatar feature is also an ambitious design choice with our intended 3D modeling. On that note, this project was incredibly fun and came with a ton of ideas back and forth between the team. Given more time, the high-fidelity prototype would be further improved and more intricacies in the interface would be redefined.